1Objective and message
We define the commercial objective, target audience, distribution channel and intended viewer action.
2Concept and script
Narrative structure, key message, approximate duration and the appropriate video concept are developed.
3Storyboard and production design
Shots, movements, graphic elements and any required CGI or animation structure are planned before production.
4Production
Live-action footage, CGI, animation, motion graphics or the required combination is produced according to scope.
5Editing and post-production
Editing, color, graphics, sound and licensed or approved audio elements are completed.
6Platform deliverables
Required versions are prepared with suitable aspect ratios, duration and formats for websites, social media or advertising.